Taylor Lefebvre, Designer & Brand Builder

Cool Girl's Minimalist Philosophy

I have the opportunity to find my own clients, work on my own time and thus, run my own life.

Hey! I’m Taylor, I am a Boston-based freelance designer, brand builder and all-around restless creative. Fun fact, I am a twin! 

WORK & TALENT

We love your designs. Please tell us about your design philosophy. 

I am heavily influenced by Minimalist Philosophy and Design. I am a firm believer that less truly is more and I try to incorporate this into all aspects of my life, from designing a product to building a capsule wardrobe and even when decorating my apartment. After moving 5 times in the past 4 years, I found that, well, it’s easier to move with less ‘stuff’ but also, I find happiness in items and products that serve a purpose. I’m the type of person who would rather have one, well-done T-shirt than 6 variations of the same thing.

Taylor with Black Mini Wristlet Hand Tote

Taylor with Black Mini Wristlet Hand Tote

What is it like to be a freelancer?

Being a freelancer gives me the opportunity to live my life according to my own wants and needs. I have always struggled with the average 9-5 life and I can feel myself getting stale when I am not learning something new. The beauty of freelance is that you are the master of your own destiny. I have the opportunity to find my own clients, work on my own time and thus, run my own life.

Do you face any difficulties?

Each day is different and that is inherently exciting, but also mildly horrifying. Being your own boss comes with its own plethora of problems. One of the major issues is inconsistent pay. Being a freelancer means accepting that you may not have a consistent paycheck. There are ways to incorporate consistent pay into your freelance schedule (contract positions are great for this), but you are always at risk that your contract may end and your side-gig might not be enough to support you.

Being a freelancer is applying to 100 jobs in hopes that 3 may get back to you, it’s setting aside an “emergency fund’ just in case a client bails, and it’s constantly updating your personal brand so clients come to YOU. But it’s also the glory of waking up at 10am and working in your pajamas at 2pm, it’s being able to design a style-guide one week and style a photoshoot the next and it’s the opportunity to be in control of your own life.

Taylor with Black Mini Wristlet Hand Tote

Taylor with Black Mini Wristlet Hand Tote

You mentioned that you studied illustration for a bit. What made you decide that it wasn't for you?

I was an Illustration major until I dropped out in my Junior year of college. Like many, I graduated high school and immediately went to college thinking I knew myself and what I wanted for my future. I was “good” at drawing. It came naturally to me and I knew that was a skill many did not have. It seemed selfish to throw that skill away so I decided to pursue it. What I didn’t realize was that, although I was “good” at it, illustration did not fulfill me. I found myself constantly creating moodboards on Polyvore, I would create anything from a “going-out outfit” to a fake skincare brand with photography, a color-palette and everything in between. At a certain point, I was faced with the decision to keep pursuing Illustration and stay unhappy for another 2 years, to choose a new major and pay for an extra year of education or to drop out of college. I did not know what I wanted to do and I didn’t have the funds to start over so I decided to drop out. 

What do you think is the most important thing to keep in mind when building a brand?

The most important thing to keep in mind when building a brand is the feeling it will give the consumer. Does that feeling speak to your consumer?  Does that feeling align with your perception of your brand? And how that feeling will influence the consumer to buy your product.

Taylor with Black Mini Wristlet Hand Tote

Taylor with Black Mini Wristlet Hand Tote

What do you think is your biggest talent and how do you incorporate it for work?

My biggest talent is being able to turn visual art into an emotion. When you have the ability to influence a consumers mindset through an emotion, you have the ability to influence the world.

What was your childhood dream?

I had a lot of childhood dreams. One of which was to become a comic book artist. Another was to live in a city. And others were a bit more outlandish (like raising baby tigers).

Where do you see yourself in 10 years?

In 10 years I hope to have a 7 figure fashion brand of my own. I hope to travel the world, meeting and collaborating with like-minded creatives who both challenge and inspire me to become a better artist myself. 

FASHION & LIFESTYLE

How would you describe your personal brand?

I would describe my personal brand as minimal, classic, oversized and clean. I think I put off a “cool-girl” vibe visually, but my captions are quite sarcastic and down-to-earth.

You seem to wear a lot of black. How do you feel about wearing color?

Black feels authentic to me. I grew up with my grandmother and she wears a lot of black, maybe I got it from her. Wearing color can feel empowering if I wear it with neutrals, too much color and I feel like I’m wearing a costume, it doesn’t feel like me.

Taylor with Black Mini Wristlet Hand Tote

Taylor with Black Mini Wristlet Hand Tote

Were you always into minimal style?

In high school I was really into bohemian grunge, which is funny to look back on since it’s so different from my current style. I have always had an affinity for androgynous fashion and I looked up to a lot of men for workwear inspiration. I actually created a “well-dressed men” Tumblr account when I was 14. I always thought I didn’t have the right body to pull androgynous fashion. It took getting comfortable with myself and my body to be able to fully embrace my current oversized, androgynous style.

How did you start developing your presence on social media?

I started developing my presence as a way to express myself and build a community of likeminded creatives. I used it as a creative outlet to inspire and push my sense of style, personal branding and photography skills. If I see someone who inspires me on Instagram, then I try to get to know them. I really have used the platform to make connections and grow as a creative. Since then, I have met so many incredibly talented people from all over the world who I consider my friends and maybe even business partners.

Do you have a go-to outfit?

Yes! Black turtleneck, black wide leg trousers, a trench coat (probably in black, but beige or white are nice too) and pointed toe boots. 

Taylor Lefebvre with Black Mini Wristlet Tote

Taylor with Black Mini Wristlet Hand Tote

What is your most recent fashion purchase?

My most recent purchase was a cream pullover from the Uniqlo U collection. I practically own every piece from that collection by now but I'm not ashamed.

What are some of your favorite brands?

About 80% of my wardrobe is Uniqlo, so definitely Uniqlo for basics. I also love brands like Peter Do, COS, Vetements, Balenciaga, Tibi, Acne Studios, JW Anderson and The Row.

Do you follow trends? What is your current favorite?

I try to incorporate trends that feel authentic to me and blend seamlessly into my wardrobe. I try to stay away from any trends that involve patterns like polka dots or snakeskin because I feel that they age faster than other trends. Some trends I have been interested in are ones that play with texture and shape. The square toe shoe trend is definitely something I hope to try out this season. I’d love to incorporate more leather pieces as well. Leather has been trending in clean forms like blazers, trousers and trench coats. I’m currently on the hunt for the perfect vintage leather trench. So, wish me luck! 

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For more on Taylor-

https://www.tayfave.com/

@tayfave

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