Mira Treece, Content Creator & Entrepreneur

I strongly believe that in order to succeed you have to start before you’re ready, because the truth is that you never will be. 

Hi! I'm Mira, a Swedish Content Creator and previous Digital Marketing Manager by profession based in Los Angeles. I capture and share moments of style and art with my audience while spreading a message of women empowerment and positivity.

Mira Treece wearing The Dallant Sheer puffsleeve top

Mira in Sheer puff sleeve top


You moved to LA from Sweden to study fashion. What was that like?

As I was still living with my parents at the time and had just finished high school, it was a pretty big deal. I remember how I was obsessing about the idea of a life in Los Angeles but it didn’t really hit me until after my actual move - how it also meant being on my own for the first time, managing my own budget, adapting to a new society, and becoming an adult overnight. My parents thought I would last for three months tops - but here I am, going on my seventh year. 

How is living in LA different from Sweden?

As you can imagine, living in LA is different in every single way. People, culture, career, language, climate, social life. One significant difference that played an important role in my decision to move here was opportunity. I was always seen as “the stubborn girl with unrealistic dreams” - well, at least if you would’ve asked the typical Swede. In LA, it’s the complete opposite - no one will judge you, no matter how big or crazy your dream is. It's hard to stand out in this city, because every single person stands out in their own way. 

What was your first job in the fashion industry?

My first job in fashion wasn’t bad at all! It was unpaid, but I learned a ton. I remember scrolling through craigslist when I found a listing from LA Fashion Week. They were looking for a social media intern to help out during their first official season. I didn’t really have any experience at all, but for some reason they invited me to interview and offered me the internship. Most industry leaders would say that connections and network is key in the fashion world, but that’s not how it happened for me. Not when landing my second or third job either. 

Mira Treece wearing Sheer puff sleeve top from The Dallant

Mira in Sheer puff sleeve top

What do you think is your biggest talent?

We often answer this question based on what others repeatedly tell us. What a good painter I am, how good I am at editing videos, and designing clothes. If I ask myself, I would say it is my drive. Maybe it’s a bit odd to call it a talent, but my way of constantly pushing myself to the next level and not settling is something I’ve always been really good at. If I ever feel stuck or like I’m not growing, I change things up. 

How were you able to build up the courage to leave your full-time job to pursue MRT Stockholm? 

I simply reminded myself that the only way to move forward in life is to take risks and dare to jump. I strongly believe that in order to succeed you have to start before you’re ready, because the truth is that you never will be. 

How would you describe MRT Stockholm as a brand? 

MRT Stockholm is classy but bold. I like to describe her as an empowered woman who breathes to empower other women.

Mira Treece wearing sheer puff sleeve top from The Dallant

What is it like starting your own brand? Perks and challenges? 

I have launched several brands, projects, and companies. Some succeed and others you learn from. Starting MRT Stockholm was and is very exciting, but it is also lots of hard work, challenges, and self discipline. You have to live for your brand in order for it to succeed. That’s just the way it is. 

As an entrepreneur, what does your typical day look like?

As an entrepreneur there is no typical day. You’ll manage everything from administrative tasks to creative projects and marketing. I do try to set and follow routines to stay on track and I also make sure to take time off. This is something many entrepreneurs fail to do. You’re so passionate about your work that you just keep going, which is great, but you need to take care of your body and mind to function.  

You have both corporate and entrepreneurial experience. What is one piece of advice you would give to someone starting out in the fashion industry? 

Don’t take it personal and keep going - it’s just fashion.  

Mira Treece wearing sheer puff sleeve top from The Dallant

Mira in Sheer puff sleeve top


Who is your fashion icon? 

Mary-Kate and Ashley Olsen - since my early teens. No influencer can replace them. 

What is your wardrobe staple? How do you style it? 

The perfect white tee. Dress it up with a suit or dress it down with your favorite jeans. Or sleep in it. The white tee is your lifesaver. 

What was your most recent fashion purchase for SS20?

My most recent purchase was a pair of square toe heeled sandals in black. I love them! 

How are you staying motivated during COVID-19? 

I think it’s the little things that helps me keep going. Such as waking up early, working out, getting dressed, going for walks etc. I also try my best to avoid the news. My husband fills me in if there’s something I need to know. I’m not doing it to ignore what’s happening, I’m just trying to avoid negative vibes. 

Is there anything from your closet that you are most excited to wear post-quarantine? 

MY BIKINI! Mainly because I can’t wait to go to the beach. 

How do you think COVID-19 will make a lasting impression on the fashion industry?

Unfortunately I think a lot of sustainable brands will have a hard time recovering from the financial crisis. I encourage anyone who reads this to value quality over quantity when making your next purchase.


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