Minori Kawachi, Content Creator

From Hawaii to NYC

My advice is to always network and be nice to everyone you meet! You won't get anywhere unless you present yourself out there. 

Hi guys!  My name is Minori and I am a fashion, beauty, lifestyle content creator on Instagram @getmynori and blog, Style At Once.  I've also recently started a YouTube channel where I will be focusing on fashion, beauty, travel as well as lifestyle vlogs so please check it out @getmynori!

I was born and raised in Honolulu, Hawaii where I knew nothing about fashion or beauty.  As I came to NYC as a tourist 4 years in a row during Christmas, seeing people so stylish on the streets of Manhattan made me realize that I wanted to do something involved with Fashion. Once I moved to NYC back in 2009, I had my mind focused on getting into one of the best fashion schools!  As the years went by, I graduated from the Fashion Institute of Technology with an Advertising and Marketing Communications degree with a hobby on the side of content creating.

That's amazing that you're from Hawaii - what was it like growing up there?

Haha, so many people tell me that and it really was amazing! But, in reality, growing up in Hawaii was pretty boring for me at the time because you do the same thing over and over, such as going to the beach every day or hanging out with your friends at the mall. It actually sounds great but you'll start to want to do something different.

What did you like about NYC and what made you decide to move here? 

NYC was a shining city to me with so many different things to do and I LOVED seeing fashionable people! I actually didn't have a choice to move here. My parents forced me to move with them since my sister was going to college to pursue her film/broadway career. But moving here turned out for the better because I found what I wanted to do!

Minori Kawachi in The Dallant Oversized Teddy Moto Coat

Minori in Teddy brown sherpa moto coat


What did you study at FIT? 

I first studied fashion design for a year but changed my major to Advertising and Marketing Communications. Since my major in high school was fashion design, I studied it for almost 5 years but I realized that it wasn't for me.

Tell us about your blog! What's your main focus?

I actually started my blog because I had so many inspirations from other bloggers such as Danielle Bernstein from WeWoreWhat and Rumi Neely from Fashion Toast. My main focus for my blog is fashion, beauty, and lifestyle!

What do you think is your biggest talent?

I believe my biggest talent is creativity!

How do you use this talent for work? 

For work, I utilize my creativity by giving a bunch of ideas to everyone whether for social media, marketing, presentations etc.

Why did you want to work in the fashion industry? What are your thoughts on it so far? 

At first, I wanted to work in the fashion industry when I watched the movie, Devil Wears Prada years ago! It seemed so glamorous and fun but once I got my foot in the doors, I realized that I didn't want to work under anyone and I wanted to start my own business.

How did you start developing your presence on social media?

It all started back in high school when Instagram started to be a thing and I started a blog but I put it to the side for a few years which I regret! In 2017, I slowly started it back up with outfit photos or beauty related photos. Once I started to post a lot more in 2018, fashion and beauty accounts started to repost my photos and here I am today!

What kind of content do you plan on creating on Youtube?

My plan for this year (2020) is to create fashion, beauty, and more vlog videos! It's more for fun and I love filming and editing!

What is one advice you'd give to other girls who want to work in fashion?

My advice is to always network and be nice to everyone you meet! You won't get anywhere unless you present yourself out there. 

Minori in Teddy brown sherpa moto coat | The Dallant

Minori in Teddy brown sherpa moto coat


How would you describe your personal style?

I believe my personal style is minimal and casual most of the time. But it can always change depending on my mood! One day I can be girly and the next day you can see me in streetwear.

What is your go-to outfit?

My go-to outfit would be a black or white tee/sweater with some jeans and my nike air force ones or cute booties!

What is your most recent fashion purchase?

My recent purchase was a few tops from Are You Am I, my favorite brand!

Where are some of your favorite places to shop?

Some of my favorite places to shop are Aritzia, Are You Am I, Princess Polly, Zara, and H&M.

Do you have a shopping rule of thumb?

I actually do! No matter how expensive the item might be, I always try to purchase a good quality item so I can wear it for many years. Also, I always ask myself "would I wear this more than once and will this go with the other pieces that I own?"

Do you follow trends? What is your favorite trend right now? 

I sometimes do, not always! I just wear whatever I think is cute. Although, my favorite trend currently is the 90's shoulder bag! I just love how it completes an outfit!

Where do you like to hang out in NYC? Favorite places? 

I usually like to hang out in SoHo or Chelsea! They have the best cafes and restaurants there. I love going to Boba Guys for the best bubble tea and this cute little Japanese cafe called Hanamizuki. They sell yummy rice balls and my favorite Hawaiian spam musubi!


For more on Minori-



Style At Once

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