Léanne Ansar, Marketing Director at France-Amérique Magazine

Notes on je ne sais quoi

All I have to say is try hard, be kind, smile, and be the very best person you can be.

Hello & Bonjour, I am Léanne, a French-American young woman living in the vibrant New York City. I live in New York, but Paris seems to always be calling for me. I try to travel between my 2 beloved countries as much as I can.

Tell us one fun fact about yourself!

I dream to one day have a red Persian cat and name him Saffron.

What was it like living in France?

France, for me is filled with love. Love for my family, my friends, culture, history, clean air, and of course, the cheese and pastries.

How did you decide to move to NYC?

I moved here to New York because my international business Masters program in Bordeaux required me to do an internship. I had an offer as a PR intern and jumped on it!

Leanne Ansar wearing The Dallant Oversized Long Military Coat

Léanne in Oversized Long Military Coat

WORK & TALENT

Tell us about what you do for work.

I am the Marketing Director at France-Amérique Magazine where I am surrounded by culture, arts, and history. I feel so lucky and passionate, it truly is my dream job and I do all that I can! We are a small team here so everyone has a lot of roles and wears many hats! I primarily take care of partnerships, sponsorship, events, advertising, social media, and the list goes on.

Did you always want a career in marketing? 

To be honest, I never really knew what I wanted to do, and I always stressed about that. I feel like everyone had some sort of dream or plan, but I didn’t. I went with the steps of life, bachelors, masters, and then hoped for the best. And the best did happen.. I feel so fortunate. All I have to say is try hard, be kind, smile, and be the very best person you can be.

What does it take to be a good marketer in your opinion?

I think you definitely have to be observant, be outgoing, and listen to others. My job requires me to speak with people daily, plan a creative partnership or strategy, and make it happen. 

What do think is your biggest talent? How do you incorporate this talent for work?

I like to think I am creative! I'm sorry I know this is an interview but I feel like I'm talking about myself so much. If you are creative and bring new ideas, and supporting reasons for those ideas, then you can only achieve!

Leanne Ansar in The Dallant Oversized Long Military Coat

Léanne in Oversized Long Military Coat

Where do you see yourself in 10 years?

I hope to be with my Cheri, Arian with my cat Saffron, in Monmartre ... Starting my own jewelry line. Little secret that I'm saying right now haha

What does it mean to be an influencer to you?

For me it means to help people make a choice. It depends on who you let influence you as well. I never promo or work with a brand that I do not like or do not support. There are many influencers out there that will do every collaboration that comes their way and you never can trust what is good and works and what is not. Make sure to be influenced by authentic people! 

FASHION & LIFESTYLE

Leanne Ansar in The Dallant Oversized Long Military Coat

Léanne in Oversized Long Military Coat

How would you describe your personal style? 

I like to think that my style is Classic French with a fresh and modern je ne sais quoi. 

What do you think defines french-chic style?

I think french-chic style comes with appreciating your natural beauty. You don't need to straighten your hair everyday or pile on loads of makeup. Beauty comes from within! Take care of your body, your skin, and your mental health.

How did you start developing your presence on social media? 

I first starting travel blogging when I was in France. In France, you are so close to other European countries and it is so much cheaper to travel. When I moved to the US, it was too expensive so I changed to luxury hospitality and fashion.

Real life vs. social media, any thoughts?

Finding the right balance of social media is important. I think social media has a nasty power to lose confidence in oneself or feel like you are not doing enough. You are doing enough! Or maybe I'm just taking from personal experience..

Who takes all your amazing photos?

I am lucky that my boyfriend, my friends, and my mother and brother support and help take photos when needed.

Leanne Ansar in The Dallant Oversized Long Military Coat

Léanne in Oversized Long Military Coat

Do you have a go-to outfit? 

I love a nice long black coat with jeans, high heeled black boots, and a cashmere sweater. Cozy and chic.

What is your most recent fashion purchase?

I just purchased a vintage Prada baguette purse. A mix of nylon and leather. Can be casual or dressed up! 

You have amazing hair. Any hair care tips?

Stop heating tools! I use to be an avid hair straightener user. It took almost 2 years to good my hair back into healthy condition.

Do you follow trends? What is the Fall 2019 fashion trend that you are the most excited for?

I am all about super warm and big Teddy type coats! They are so comfortable and you can be outside all day. If I do follow a trend, it's all about comfort! 

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For more on Léanne-

https://leanneansar.com/

@leanneansar 

 

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